Many companies nowadays are pretty keen on building their mailing list by collecting email addresses via their Webflow site. This can be done with a variety of tools including ConvertKit (my favourite), MailChimp, Mailer Lite, ConstantContact and others. But how can you easily integrate these tools into your site? That’s what we’ll talk about in this blog article.
One of the most popular email marketing provider MailChimp isn’t too hard to integrate and Webflow even has their own video tutorial on how to do this here: https://youtu.be/F4GVzi44vMY
If you prefer reading instead of watching, have a look at their tutorial here: https://university.webflow.com/integrations/mailchimp-form-integration
I personally use ConvertKit for my own mailing list and haven’t been disappointed. Does it play well with Webflow? It certainly does! You can check out ConvertKit’s tutorial here: https://help.convertkit.com/en/articles/3519008-integrating-convertkit-forms-with-webflow
While FloDesk doesn’t have a dedicated guide on how to integrate their tool into Webflow, you can easily follow their “How to add an opt-in form to your website” article and follow the directions there. Basically you have to copy certain code snippets from FloDesk into Webflow’s custom code settings. You can read more about it here: https://help.flodesk.com/en/articles/3200763-how-to-add-an-opt-in-form-to-your-website
Mailer Lite also uses custom code to embed the embed the email signup form into your Webflow site. To read instructions on how to do this, check out their article here: https://www.mailerlite.com/help/how-to-create-an-embedded-form
ConstantContact also utilises an embed code to integrate their form on your site. You usually style the form inside ConstantContact (albeit styling options are a little limited) and determine the text and fields included before embedding the code on your site. You can find an article about how to embed your form here: https://knowledgebase.constantcontact.com/articles/KnowledgeBase/18053-activating-and-installing-your-sign-up-form?lang=en_US
Remember, you can also combine an email signup form with a popup – I just recently did this for a client who is using Constant Contact as their email provider – and have it appear once the user scrolls down the page or even after a certain amount of time has passed (usually several seconds).
Need more help or would you like me to do this for you? No worries - tasks like this is what I offer as part of my Webflow maintenance services. Reach out and let’s have a chat!