This week I want to answer a question that seems to get asked again and again in various web design forums and in Facebook groups: "Should I specialise in just one platform (such as Webflow) or work with other platforms simultaneously?". This question is mainly asked by freelance Designers who are either just starting out or who have already started working with one platform, but are not sure if they should branch out and offer their services using other platforms and/or website builders as well. There are certainly advantages for both approaches – focusing on just working with Webflow (that's what I do) or working with multiple platforms such as Wordpress, Squarespace, Wix and others. Of course I can only give you my take on this question, but try to be as objective as possible in the pros and cons list that follows.
By marketing myself as being specialised in Webflow, I never get requests for Wix, Squarespace or Wordpress sites and that's great. But let's be honest, by specialising in just Webflow as a platform I am not missing out on opportunities but instead working on projects that pay well and that I really want to work on – with people I want to work with. These are often long-term ongoing projects with startups that do great stuff and that need ongoing assistance in the web/UI/UX design area.
This is of course something you shouldn't do: Tell clients that platform X is the solution to all their problems or fits every use case. This is not the case for Webflow or any other platform out there. Firstly, for me I rarely get requests for websites that are not Webflow sites. As I advertise myself as working only with Webflow, I mainly work with clients who have already decided upon working with Webflow (this is why they have contacted me in the first place). If the client is not sure of which platform to use and/or I determine Webflow is not the right fit for their project I point them into the direction. Again, in this case this is a project I won't be working on (and subsequently don't get paid for) but that's fine by me.
In the end you have to decide what's right for you and your business. If you enjoy dabbling with different platforms or have a team with different specialists who are great with a particular platform or tool, all the power to you. If not, that's fine as well. Hone your skills with your preferred platform and do what works best for you. Good luck.
Any questions? Contact me here.
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