ICHM | Responsive Website

Project goal & challenge

The International College of Hotel Management (ICHM) in Adelaide, Australia required a complete redesign of their website. According to website audits, the current website displayed a "lack of emotional engagement" in both imagery and copy. Specific client requests included a "stronger focus on graduate success via pullout quotes (testimonials) and stronger imagery of graduates in professional positions", "better use of iconography" and "more continuity of the print collateral and colour styling". Overall cleaner user pathways in regards to their course information, college information and location details were also requested.


My role

For this project I was hired as an independent freelance UI/Web Designer by Adelaide advertising agency Boylen. Deliverables included high-fidelity mockups of the landing page, sub pages and overall UI design for desktop, as well as mobile. After creating the initial UI design for the site, I was asked to deliver additional design variations and improvements to certain elements of the site such as the CTA banner or the CTA on the hero image/video. The final site was developed by Boylen's dev team, using the mockups and assets provided by me. We delivered a fun and engaging site all parties involved can be proud of!

You can view the live site here: https://www.ichm.edu.au/

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