I started this project by doing some research into the cafe's target audience as well as performing a content audit of their current site. The target audience is comprised mainly of busy professionals and parents, who are often out and about and on-the-go. Therefore it is essential to provide an experience that adapts seamlessly to all screen sizes and works well on desktop, laptop and mobile devices. Well chosen and curated imagery of the cafe’s exterior and interior, as well as shots that successfully communicate the business’s vibe are therefore essential ingredients of any hospitality website. This includes making effective use of the screen real estate available and showing appropriately-sized images whenever possible and practical. It is also important to communicate special services or offerings the business provides (such as kid or dog friendly environment, healthy food offerings etc.) that directly relate to the customer’s goals.
As a designer I did a content and feature audit, brainstormed possible possible features, developed wireframes on paper and in Sketch, and designed a high-fidelity mockup for an experience on desktop and mobile.
The responsive web experience I created doesn’t only include information about the cafe’s food and drink offerings but makes it easy to for potential customers to gauge the cafe’s vibe and atmosphere via an integrated photo gallery. A blog allows customers to keep up to date with what is happening in the local area, while contact and social media details are displayed consistently on the site to make it easier for patrons to reach out and connect. Creating a usable, well thought through mobile experience was essential in order to meet the patron’s need to access information while being out and about.