Ben Trager Homes is a West Australian home builder with a variety of home designs for different audiences. While the Momu range is directed at young families and first home owners, the Content Living range is directed at more mature and affluent audience. Using existing brand assets, their existing eDMs had to be reimagined to better attract the intended target market.
As a remote freelance designer I first designed all EDMs in Sketch, before exporting and optimising all necessary visual assets. I then implemented the design using Campaign Monitor.